In 2020, we celebrate 35 years of Jurlique; 35 years of using powerful botanicals, sustainable farming methods and exclusive extraction methods to create our unique natural-based skin care.
The Jurlique Journey
The year: 1985
The dream: to find an unpolluted environment to grow Nature’s herbs and flowers and use them to create the purest skin care possible.
The place: South Australia’s Adelaide Hills, chosen by our founders Jurgen and Ulrike Klein as the purest place on earth – still home to the Jurlique Farm and Natural Beauty Plant, where our products are made, to this day.
"We chose the Adelaide Hills because it had the perfect climate and the land was unpolluted." Ulrike Klein, Jurlique Co-Founder.
With Jurgen’s background as a scientist and naturopath, and Ulrike’s expertise as a botanist and horticulturalist, the couple combined their names and knowledge to create Jurlique. It was this, along with their personal philosophy – commitment, without compromise, to create natural products that enrich people’s lives – that paved the way for Jurlique.
Some of our most powerful ingredients are grown on our farm in South Australia's Adelaide Hills. Our founders selected this region for its pure, unpolluted air and nutrient-rich soil, which we continue to nurture and respect. For 35 years, we've grown botanicals here using biodynamic* farming methods that care for our farm as an integrated, living organism. We don't use synthetic pesticides, herbicides and fertilisers, ensuring that nothing harmful goes into our Earth. Everything we do supports the health and vitality of our farm and contributes to the vigorous ecosystem of the hills.
Sustainability at Jurlique
Sustainability has always been fundamental to everything we do here. From our biodynamic* farm and clean energy Natural Beauty Plant in the Adelaide Hills, to our commitment to reducing our carbon cycle and looking after our people, sustainability is at the core of Jurlique.
We’ve come a long way since Jurlique was established in 1985 – from a small skin care brand in the Adelaide Hills, to one with a global presence. But much remains the same. Our commitment to sustainability is as strong as it was on day one, and this commitment only continues to grow.
Through using rain and recycled water, we've reduced our usage by 25% since 2015
Our biodynamic* farm is free from synthetic pesticides, herbicides and fertilisers
We've planted 12,000 trees since 2012
Our farm has sent zero waste to landfill since 2016
In partnership with TerraCycle, all our packaging can be recycled
We keep bees to pollinate and propagate the plants and flowers on our farm
The future
The Jurlique brand has evolved in many ways since we began 35 years ago – but our founding spirit is more alive than ever. We are committed to achieving 8 of the United Nations 17 Sustainable Development Goals by 2030. These include:
Gender equality
Affordable and clean energy
Decent work and economic growth
Sustainable cities and communities
Responsible consumption and production
Climate action
We have a number of measures in place to achieve this, including ongoing sustainability programs and a comprehensive wellbeing program for all our employees across the globe. Read our Global Goals or read our full Jurlique CSR Report to find out more.
We look forward to continuing our long tradition of innovation and excellence in natural-based and sustainable skin care for many more years to come. Discover our best-selling natural-based skincare now, or visit our blog for more skin care tips.
Join in our journey with #Jurlique35Years on Instagram.
*Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified or affiliated with Demeter® USA or Demeter International.