What does 120 hours of hydration really mean for your skin?
Does it mean your skin stays hydrated for five days straight? That you don’t need to reapply? Or that the product somehow stays on your skin the entire time? It’s an easy assumption, but not quite how it works. You’re still cleansing, applying products daily and going about your routine.
What it really speaks to is performance. A high-performing formula helps support the skin barrier and helps to reduce water loss, so your skin can retain hydration for longer, give you radiant, glowing skin.
Our Rare Rose Range was thoughtfully crafted with this in mind. The ultra-lightweight, ultra-clean formulas, powered by 100% natural origin ingredients¹, deliver with 120-hour hydration2, helping skin stay soft, resilient and replenished long after application.
In this guide, we break down the science behind the claim so you can understand how long-lasting hydration works, and why it makes all the difference to your skin.
What Does 120 Hours of Hydration Mean?
When we talk about 120 hours of hydration, we’re referring to how your skin retains hydration even 5 days after the last application of product.
While some hydrating products deliver instant softness or plumpness, this can quickly fade if the skin cannot retain moisture. Our 120 hour hydration works differently. It strengthens the skin barrier and supports how moisture is received, distributed and held within the skin, helping skin to retain hydration over time.
Hydration is the foundation of healthy-looking, radiant skin. And when hydration is maintained, skin doesn’t just look better, it functions at its best, feeling more supple and resilient, with a lasting, natural glow.
100% Natural Origin Skincare
Our Rare Rose Range delivers hydration through a multi-layered approach, combining advanced skin science and rich botanical expertise.
Our Rare Rose Serum features a fresh, lightweight formula with two Hyaluronic Acids. High-molecular-weight Hyaluronic Acid instantly boosts hydration by attracting moisture to the surface, while low-molecular-weight Hyaluronic Acid delivers a continuous surge of hydration3 to help plump and smooth4 skin.
Our Rare Rose Emulsion features an innovative new texture that combines the comfort of a cream with the lightness of a lotion, melting seamlessly into the skin. Enriched with high-molecular-weight Hyaluronic Acid, it helps boost surface hydration, leaving skin feeling soft and replenished.
And at the heart of these formulas is our exclusive rose duo, Jurlique Rose and Intense Rose, grown and hand-harvested on our biodynamic farm5. In our Rare Rose Face Oil, the Supercritical CO₂ extraction method, captures new components of Jurlique Rose to unlock enhanced benefits for the skin.
As a result, these botanicals have been proven to boost hydration6, support water flow within the skin7, and help strengthen the skin barrier8, locking in moisture.
Who is Rare Rose For?
Our Rare Rose Range is ideal for dehydrated skin. Think of skin that feels tight or sensitive, looks dull, and never quite feels hydrated or plump. Dermatologically tested and suitable for all skin types, including sensitive skin, the range features gentle, fast-absorbing formulas that never feel heavy or overwhelming.
If you’re looking to support your skin over time, not just in the moment, this is where Rare Rose fits in. By providing proven long-lasting hydration, skin feels smoother, more resilient and visibly radiant, while defending against dehydration to prevent signs of premature ageing.
Clinically Proven Hydration
The results speak for themselves. Our Rare Rose range is clinically proven to reduce water loss by 20%9, restore moisture balance9, reinforce the skin barrier9 and reduce dryness by 45%10, helping lock in hydration for the long term.
Based on our studies, customers can feel the difference. 100% agree skin looks fresh, dewy and more relaxed11, while 98% agree skin feels hydrated and looks more radiant11.
¹ISO 16128-1 and ISO 16128-2 (including formulation water)
2Clinical study, 50+ subjects, 28 days twice daily application, followed by comparison study of hydration levels after 120 hours from last use vs no application.
3Clinical study, 30 subjects, 1h, 2h and 4h after a single application
4Clinical study, 30 subjects, 30 days after twice daily application
5Certified biodynamic by ACO Certification Ltd, Australia. Jurlique’s products and farm are not certified by Demeter Association Inc.
6In vitro study of mRNA expression of HAS3 after treatment with Intense Rose extract
7In vitro study of mRNA expression of AQP3 after treatment with Intense Rose extract
8In vitro study of mRNA expression of FLG and Claudin-1 after treatment with Intense Rose extract expression of Filaggrin by 321% and increases mRNA expression of Claudin-1 by 216%
9Clinical study, minimum 50 subjects, 30 minutes after a single application
10Clinical study, minimum 50 subjects, 28 days of twice daily application.
11Consumer Survey, minimum 50 subjects, 28 days after twice daily application

