If your skin feels tight, looks tired, or never quite feels replenished (no matter how much moisturiser you slather on), it’s often a sign of dehydration.
This happens more easily than you might think. Skin is composed of up to 70% water, yet it can lose close to half a liter every day through natural evaporation¹. When these water levels drop, skin can no longer effectively receive, distribute or retain moisture.
Discover more about this common (and sometimes misunderstood) skin concern, the dehydration loop your skin can become trapped in, and the solution designed to break the cycle and support long-lasting hydration.
What is Dehydrated Skin?
Dehydrated skin is not a skin type, but a condition. Unlike dry skin, which lacks oil, dehydrated skin lacks water. This means even oily or combination skin can become dehydrated.
Signs of Dehydration
Common signs of dehydration include tight, dull or tired-looking skin, itchiness, sensitivity, and premature ageing2.
Causes of Dehydration
More often than not, these changes come down to your everyday habits and environment. Harsh skincare, over-exfoliation, exposure to pollution and free radicals, seasonal changes and cold, dry climates can accelerate water loss and weaken the skin’s barrier.
Meanwhile, late nights, lack of sleep, stress and other lifestyle factors can quietly add up, leaving skin feeling out of balance, less hydrated, and lacking its usual glow.
The Dehydration Loop
When faced with these internal and external stressors, our skin is stripped of moisture and natural oils, leaving the skin barrier compromised.
And so, a cycle begins:
Skin loses water → the skin barrier weakens → a weakened barrier cannot effectively retain moisture → skin becomes more vulnerable to daily stressors
This continuous cycle is known as the dehydration loop. When our skin is caught in this cycle, dehydration intensifies, and internal water stores become depleted, leaving skin without the moisture it needs to remain balanced, soft, and resilient.
The Triple-Action Hydration System
Wondering how to help dehydrated skin and break the cycle? It takes more than just applying moisture to the skin surface. It is a layered process that supports how skin receives, balances and holds onto water over time.
Our new Rare Rose range is built on this approach, with a Triple-Action Hydration System designed to support hydration at every level:
1. Replenishment: Instantly restores moisture loss
2. Regulation: Supports water distribution for balanced hydration
3. Retention: Reinforces the skin barrier to defend against future dehydration
Breaking the Dehydration Loop with Rare Rose
By supporting hydration at every stage, Rare Rose helps interrupt the cycle of dehydration where moisture is lost faster than it can be restored.
With a Triple-Action Hydration System powered by our farm-grown roses, the innovative range with 120 hours of hydration*, moving beyond instant moisture to support lasting hydration.
Hydrating Actives
At the heart of the range are two exclusive farm-grown roses, Jurlique Rose and Intense Rose. Studies on our Intense Rose show it supports key hydration functions within the skin and strengthening the skin barrier for improved moisture retention6.
Our Rare Rose Serum also features different molecular weights of hyaluronic acid to address dehydrated skin, helping attract and bind water. This dual-action approach helps boost surface moisture while delivering a continuous surge of hydration for plumper, smoother skin.
Defend Against Dehydration & Premature Ageing
Hydration is the foundation of healthy-looking, radiant skin and one of the most effective ways to defend against signs of premature ageing. When skin is continuously hydrated, it feels smoother, looks more luminous and is better equipped to withstand daily stressors.
Rare Rose is designed to support hydration at every level. Through replenishment, regulation and retention, it helps break the cycle of dehydration so skin can maintain moisture more effectively over time.
The results are both visible and felt. Our Rare Rose formulas are clinically proven to instantly boost hydration by 20%7, restore moisture balance after just one application7, and reinforce the skin barrier, reducing water loss by 20%7. This continuous support with 120 hours of hydration3, helping skin stay balanced, resilient and radiant for longer.
¹Krieger, R., Distribution and Pharmacokinetics, Body Water, Science Direct
2Eda N, Nakamura N, Inai Y, Sun Z, Sone R, Watanabe K, Akama T. Changes in the skin characteristics associated with dehydration and rehydration
3Clinical study, 50+ subjects, 28 days twice daily application, followed by comparison study of hydration levels after 120 hours from last use vs no application.
4In vitro study of mRNA expression of HAS3 after treatment with Intense Rose extract
5In vitro study of mRNA expression of AQP3 after treatment with Intense Rose extract
6In vitro study of mRNA expression of CLD after treatment with Intense Rose extract
7Clinical study, minimum 50 subjects, 30 minutes after a single application.
